Content Marketing – Driving Rankings and Traffic with Content
The majority of clicks on search engine results pages go to organic listings, not paid ads. In fact, it can be as much as 75% or more. Only the best, more valuable and popular content will be shown in the search engines results. Will your content be found there?
So content is a core part of any SEO strategy. But content is also much more than that. Content can be created to guide a prospect through the buying journey from awareness, to consideration to decision and can be used across all marketing channels including social media, blogs, webpages, email, external sites and more.
Our team focuses on creating high quality content that your target buyers will find interesting enough to consume and share. Content types include:
- On-page content
- Press releases
- Downloadable ebooks, guides & whitepapers
- Email, eNewsletters
- Videos and Webinars
- Blog articles
- Case studies
- And more
Our process guides you through creating a well-designed content strategy that supports your business objectives and attracts your target buyers. This process includes prioritizing objectives, understanding your customers, choosing the right medium, honing your content using topic modeling, establishing your authority and monitoring results.
Need to attract more target buyers? Contact us today for a free content marketing consultation. We will explain in more detail how content drives the buying process and how we can help you to build an online sale machine for your business.